A New Chapter Begins
MISS FISH
TOKYO
Where Omakase Meets the Night
The Opportunity
Tokyo Awaits
A New Kind of Night
In the heart of Ginza, where tradition meets modernity, a space awaits transformation. The market is ready for emotional accessible luxury — an intimate venue where every detail is choreographed for connection.
Location
Ginza
Tokyo's Most Prestigious District
Venue Size
196sqm
Intimate & Exclusive
Investment
$750K
Total Capital Required
Target Opening
Q2
2026
"She is not a place you visit, but a world you enter. A living, breathing memory — born of craft, shaped by rhythm, and remembered by night.
The Gap in the Market
No venue in Ginza offers the intimate vibe dining to club experience. Miss Fish fills this void with proven success from Bali.
The Model
Build Your Vision
Adjust the parameters below to explore different scenarios. These are your assumptions — own them.
Dinner Covers + Night Covers
Club & Bottle Service
Private Events
$15,000 avg per event (Monday buyouts)
Target Profit Margin
Monthly Revenue
$253,467
Revenue Mix
Dinner
$78,000 (31%)
Night Covers
$55,467 (22%)
Bottle Service
$90,000 (36%)
Private Events
$30,000 (12%)
Outlet EBITDA
$48,159
/month at 19% margin
Annual EBITDA
$577,904
Payback Period
1.3years
Investment
$750,000
The Path
From Vision to Reality
Base scenario: 3 weekend nights, $500/$1,500 minimums, 6 regular + 3 VIP tables. Toggle levers to explore growth opportunities.
Add 4th Club Night
PartnersAdd Thursday as a club night (75% of weekend performance)
+$22,500/month
Premium Table Minimums
PartnersIncrease to Ginza-premium pricing ($750 regular / $2,000 VIP)
+$36,000/month
Additional Private Events
JointIncrease from 2 to 4 private events per month
+$30,000/month
Increased Night Traffic
Joint50% more night covers through marketing & guest relations
+$27,560/month
Dinner 1.5x Turnover
JointIncrease dinner turnover from 1x to 1.5x through reservations
+$39,000/month
Revenue Waterfall
Gap to Target
$47,000 remaining
Base Assumptions
"Which of these levers can your team deliver?"
Toggle the levers above to build your commitment.
The Collaboration
A Choreography of Expertise
Clear roles create harmony. Each party brings irreplaceable value — together, we create something neither could achieve alone.
Investment & Equity Split
Cash contribution = Equity ownership. Adjust the slider to explore different structures.
Total Investment: $750,000 • Equity follows cash contribution
Miss Fish
Brand Owner
Brand & Concept
Visual identity, experience design, brand standards
Menu & Recipes
Omakase menu development, cocktail program, quality control
Marketing Strategy
Brand positioning, campaign direction, social presence
Quality Assurance
Training programs, service standards, mystery audits
Key Hire Approval
GM, Head Chef, Bar Manager require mutual approval
What We Bring
"A proven concept, 3 years of operational excellence, and a brand that commands premium positioning."
Tokyo Partners
Operating Partners
Capital Investment
Cash contribution per agreed split
Local Operations
Day-to-day management, staffing, vendor relations
Licenses & Permits
Late-night license, F&B permits, compliance
Guest Relations
VIP management, promotions, table bookings
Local Partnerships
Supplier negotiations, corporate accounts
What You Bring
"Local market expertise, established networks, operational capacity, and the capital to execute."
Fee Structure
Royalty Fee
4%
of gross revenue
Brand, IP, recipes, standards
Management Fee
3%
of gross revenue
Ongoing support, training, QA
Total Fees
7%
of gross revenue
Paid monthly, off the top
At $253K/month revenue, brand fees = $17,710/month ($212K/year)
"Guided by her unseen hand, everything moves with quiet intention. Here, intimacy is the new luxury, and connection is her currency."
The Expectations
Clarity in Every Detail
Successful partnerships are built on clear expectations. Here's how decisions are made, milestones are tracked, and success is measured.
Decision Matrix
Who decides what — clear governance for smooth operations
| Decision | Brand | Partners |
|---|---|---|
| Brand Identity Changes | P | |
| Menu & Recipe Changes | P | |
| General Manager Hire | ||
| Head Chef Hire | ||
| Marketing Campaigns | E | |
| Pricing Strategy | ||
| Music & DJ Booking | E | |
| Beverage/Liquor Suppliers | C | D |
| Interior Design Changes | P | |
| Social Media Content | E | |
| VIP Guest Relations | C | D |
| Vendor Selection | C | D |
| Staff Hiring (Other) | I | D |
| Capital Expenditure >$10K | P | |
| Operating Hours | C | D |
Key Milestones
Agreement
- Term sheet signed
- Legal entity formation
- Bank accounts opened
Design & Build
- Interior design finalized
- Contractor selected
- Permits secured
Pre-Opening
- Key hires completed
- Staff training
- Soft opening
Launch
- Grand opening
- Marketing activation
- Operations stabilization
Success Metrics
Monthly Revenue
Monthly tracking
$253K+
Food Cost
Weekly tracking
≤28%
Beverage Cost
Weekly tracking
≤22%
Labor Cost
Monthly tracking
≤25%
Guest Satisfaction
Weekly tracking
≥4.5/5
Table Turn Rate
Daily tracking
1.5x dinner
Reporting Cadence
Weekly P&L summary, monthly board review, quarterly strategic assessment. Brand owner receives real-time dashboard access.
The Invitation
"You don't simply go to Miss Fish.
You surrender — to a night that remembers you.
Let's build Tokyo's next iconic night together. A collaboration where expertise meets opportunity, and vision becomes reality.
Next Steps
Align on revenue assumptions and targets
Finalize equity and fee structure
Draft term sheet for legal review
Begin entity formation process
Initiate design and build planning
The night is about to take shape.